SMARTVISITOR BY SMARTEREVENTING
Turn visitor data into a living event.
SmartVisitor connects identification, precise indoor positioning and personalized experiences through invisible layers of event intelligence.
From first arrival to final insight.
One connected visitor journey.
SmartVisitor connects each stage of the event, but it does not serve everyone the same way. Hosts and service teams receive the right context at the right moment. Security and access teams work with deliberate access logic. Organizers follow live event intelligence, and brands or exhibitors can run their own content layer on the same visitor identity.
One identity, several invisible layers.
The technology stays in the background. The event becomes more aware.
ARRIVAL
One arrival. One connected identity.
At registration, the visitor's SmartInvite invitation or ticket is linked to a personal SmartBadge — a premium name badge with a small e-ink display. From that moment onward, the event can recognise the visitor across every relevant interaction.
- SmartInvite identification
- Automatic SmartBadge assignment
- Live SmartGrid positioning
- Flexible registration fallback
The SmartBadge display updates throughout the event — no replacing, no reprinting.
RECOGNITION
Technology that makes hospitality feel personal.
SmartVisitor can give hosts and service teams the right context at the right moment. Guests are recognised naturally, without repeatedly presenting a ticket or explaining who they are.
Less administration. More genuine attention.
POSITIONING
Understand where experiences actually happen.
SmartGrid — SmartVisitor's own positioning method — locates participating visitors throughout the venue with approximately 10–30 centimetre accuracy. A centimetre-level precision that is unprecedented indoors, tailored to the configured venue infrastructure. SmartVisitor understands routes, dwell time, interactions and movement between event areas in real time.
- Live visitor positioning
- Centimetre-level indoor precision
- Dwell-time analysis
- Zone and access logic
- Visitor-flow intelligence
PERSONALIZATION
The event can respond to the person.
Because SmartVisitor connects identity, position and event logic, content and service can adapt to the visitor's real-time context. Every interaction is creatively configurable per event: a fortune teller who greets a guest by name, a coat check that is ready before the guest arrives, dietary wishes that travel discreetly to the kitchen, or a programme that reshapes itself around the sessions someone actually attends.
- Personalized content and programme details
- Dynamic SmartBadge updates
- Responsive entertainment
- Context-aware hospitality and dietary wishes
- Automated access and service moments
Not more technology in the visitor's hands. More intelligence inside the event.
LIVE INTELLIGENCE
See the event as it happens.
SmartVisitor turns live movement and interaction data into operational insight. Organisers can understand occupancy, visitor flow, dwell time and engagement while there is still time to act.
ANALYSIS
Learn from every movement, moment and interaction.
After the event, SmartVisitor reveals how the venue, programme and visitor journey performed. These insights support better layouts, stronger content, improved hospitality and more informed future event decisions.
Compare event areas
Evaluate visitor journeys
Improve programme design
Optimise venue layouts
Measure meaningful engagement
CONTROL
Powerful data requires deliberate choices.
SmartVisitor can be configured around the purpose of each event, with clear choices for identity, permissions, retention and aggregation. Personalised experiences and event analysis should use only the information required for the intended visitor journey. Personal experiences stay individual and permission-based; event analysis works on aggregated patterns.
- Identity — decide what the event may recognise
- Permissions — decide who sees what, and when
- Retention — decide how long information is kept
- Aggregation — decide when data becomes anonymous patterns
SMARTER EVENTS START WITH A SMARTER VISITOR JOURNEY
Make every visitor part of the experience.
Connect arrival, recognition, positioning, personalized content and live intelligence through one integrated SmartVisitor layer.
SmartVisitor by SmarterEventing